Every week, products get a little smaller while the price stays exactly the same. SqueezeWatch documents every squeeze — with the per-ounce math to prove what it really costs you.
It's the oldest trick on the shelf. Same package. Same price. Less inside. Nobody sends a memo when it happens — so we do the math they hope you won't.
The box drops from 19.3 oz to 18.1 oz in a "new look!" redesign. The shelf tag never changes.
Still $4.29. Your brain reads "same price" and moves on. That's the whole trick.
We divide price by ounces, before and after. The real increase is hiding in the division.
The latest entries in the ledger. Every one verified — photo evidence or a reputable source, or it doesn't make the cut.
Outrage is phase one. Phase two is the escape plan: for every shrunken product, the alternative that didn't shrink — with the per-ounce math side by side, so you can vote with your cart.